No, you do not. WebAR does not require any 3rd party apps to function, and is immediately available using your standard smartphone camera and mobile web browser.

Online tools are available for more simplistic experiences, however when building for consumers or B2B audiences, you'll likely want to consider a development agency to handle high-performance campaigns. Leading Web AR agency Aircards have developed and deployed WebAR experiences for a plethora of big name brands and organisations.

Hire a dedicated WebAR team in-house or partner up with a development agency to fulfil the WebAR work for you.

Web AR utilises the native in-built mobile camera, web browser and processing power of the device to serve up AR content without the need for a dedicated application download from any App Store. Augmented Reality previously had a jarring barrier to entry which forced users to download an app, however using Web AR means that users just need to navigate to an experience URL in their mobile web browser to initiate the experience. Getting users to the URL can be done a variety of ways, i.e. QR Code, Link Click, NFC Chip etc

There are 3+ Billion WebAR enabled mobile devices world-wide. Most iOS and Android devices built within the last 8 will more than likely be able to view an AR experience.